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Most people that have an online business may have never considered website usability strategies. They can be very helpful and profitable as well. It is all about having a successful design and layout for your website. The format and appearance of your site is the focus of this topic. Usability studies burst on the scene many years ago and have continued to tell us what works and what does not. The wiser you become, the more likely it will be that you will be successful with your website. You need to learn all that you can! To have a more profitable website, let's look at 3 usability techniques that can help you with your online business. You can take advantage of the fact that people are drawn to images by placing an interesting image in the top of your content. Placing a headline above the image, with some sort of question or thought provoking statement, might also be useful. Using different variations on different pages is permissible, but do not place exactly the same thing on every page. Your main headline and introduction paragraph have to be solid, though. Once this is accomplished, use the graphics where you need to. What you want to do is draw their attention to the content that you have written by using the image. It's all about choosing the right images and graphics for this strategy to be effective. When it comes to the content on your website, most usability research agrees that your content will be scanned, not read. The content will actually never be read. They just skim and scan looking for what they need. Work with that behavior and use it for your own gain as well as for your readers. It is in your best interest to strategically place phrases in the content for people to read. The phrases have to be powerful and make them slow down. Using italicized over at this website , even bold words, is recommended. The phrases will make them stop, and actually take notice about what you have written in your article. Similar to fishing, the phrases in the paragraphs will hook the readers to get them to actually read the content itself. For almost 10 years, a virtually unknown trend has been occurring in the IM community that most Internet marketers are not privy to. When you look at where traffic ends up, the trend has shown that the homepage is not where the majority of the traffic arrives. Regardless of this, you still need to have proper homepage on site SEO to make your website rank well. Your internal pages are actually going to receive the most traffic. This will usually come from external links and social media websites. This means that you really need to monetize and optimize your internal links, making sure they convert the visitors which arrive. In conclusion, it is clear that website usability concepts and practices are implemented by professional Web marketers using hired talent to improve their websites everyday. Most people that make money online, to the tune of millions of dollars, uses concepts like this everyday. You can use these usability concepts on your website, and make a killing financially, even if you are an independent IMer.